These activities can not be left to the contributors. They need a dedicated team to manage on a regular basis. Similar to a magazine publisher, the website needs an editor in charge, often supported by an editorial team. This editor manages the process of content quality review, making sure that new contributions are reviewed content wise and format wise, and seeing to it that existing content is regularly reviewed or removed.

Depending on the nature of the site, the editorial team will have less or more work to manage. A relatively static website with a lot of factual information needs less editorial involvement than a highly dynamic news site.

Obviously, the editorial team can do much more than only running the quality assurance process of the content. Some of these tasks are:

• Contribute new content
  The editorial team can contribute new content themselves, either from a content expertise role or by posting relevant and interesting information found elsewhere.
• Manage the classification structure
  The importance of a good classification structure and its maintenance have already been advocated and the editorial team can play an important role in managing this process.
• Perform research
  The editorial team can do research on selected topics or questions from the field and contribute the outcome of this to the content of the website.
• Schedule topics and special content
  One of the things that keeps a magazine interesting for users and also gives it a certain image or recognisable format is to have thematic issues. A topic is viewed from various perspectives by several authors to provide the reader with a broad overview. These thematic issues need strong planning and coordination to assure that all contributions are available on time and mutually coherent. They need the input from various authors who must be invited to contribute their piece of content.
• Polls
  Polls are a way of soliciting user input. They give insight into what interests people. As such they can be used to improve the experience of users by acting upon the outcomes of it. The editorial team can set up polls regularly on specific topics to get this input from the users of the site.
• E-conferences
  Electronic conferences can be hosted on websites, when the necessary software is installed to make it work. During an E-conference, a group of people discusses a topic, preferably facilitated by one or more facilitators. The editorial team can act as the facilitators of an E-conference. For instance on the question how to measure the impact of donor financing or ways to capture lessons learned from the field. The outcomes of an E-conference can be posted on the web site again, for other visitors to read and learn from.
• Newsletters
  The central editorial team can send out regular newsletters to subscribed members of the web site. A newsletter can contain a variety of information, ranging from a simple digest of latest additions to the web site to selected materials and articles on specific topics, vacancy overviews, other relevant websites and more. The use of a newsletter is a great way to keep in a regular communication with interested users. It may trigger them to visit the web site again, supply their own information, share their knowledge with wider audiences, or forward the newsletter to other interested people who might join the web site as well.
• Helpdesk
  Acting as a helpdesk to the users of the web site can be an important activity of an editorial team. Users can have all sorts of questions. These can be related to the content of the web site, requests for further clarification or questions relating to the central topic of the web site, which are not answered by the content provided. Other questions might be related to the structure of the site and its navigation. Finally, the contributors of content may have all sorts of questions, both content wise as well as technical. A central editorial team can provide services to help and assist.
• Statistics
  Good statistics on the usage of the web site take time to develop. Just raw numbers often provide little insight, they need further analysis. The editorial team can take the time to regularly review the statistics and report on them to the main donors and contributors of the web site. Consequently, they can also suggest or make adaptations to the web site in response to the insights gained from the statistics analysis.